Strategic content partner for kitchen, food, and home brands — combining a background in advertising with a real-life, hands-on approach to integrating products into everyday life.
I create short-form video content for baking, food, kitchen, and home brands — bringing products to life through real recipes, everyday cooking, and thoughtful storytelling.
I'm a self-taught baker and the creator of Past to Present Kitchen, where I bring vintage recipes to life through video and blog content rooted in storytelling and a genuine love of time spent in the kitchen.
With a background in advertising and marketing, I bring a brand-savvy, audience-first perspective to every video. Combined with hands-on experience in the kitchen and home, my work feels authentic, relatable, and engaging.
As a 50+ NYC apartment dweller who cooks and bakes, shops mindfully, and entertains at home, I bring the perspective of an engaged, discerning customer — naturally gravitating toward quality ingredients, thoughtful products, and brands that align with how people actually cook and live. The result is content that feels trustworthy, natural, and genuinely relevant.
Short-form video content for baking, food, kitchen, and home brands — built around real-life use, authentic product integration, and a genuine love of time spent in the kitchen.
Baking ingredients, pantry staples, and specialty foods brought to life through real recipes. I create story-driven content that inspires viewers to bake, try, and share.
From baking projects to everyday cooking, I feature kitchen tools, cookware, and essentials in real-life use — creating practical, engaging content that shows how products perform in a real kitchen.
From casual gatherings to seasonal moments, I incorporate products into real-life kitchen and entertaining settings — including cocktails, specialty foods, beverages, and home essentials — with a focus on quality ingredients, better-for-you options, sustainability, and thoughtful everyday living.
Short-form videos for baking, food, kitchen, and home brands — authentic content built for organic posting and paid ads.
Premium European butter featured in a real baking scenario — fast cookies that taste like far more effort. Genuine product enthusiasm backed by a noticeable quality difference.
A genuine first-time test of an unexpected use case — honest, surprised, and shareable. Demonstrates product versatility naturally, with easy cleanup as the standout win.
Plant-based, coconut-derived, cuts through grease fast, and smells amazing — four reasons this eco-friendly dish soap earned a permanent spot at the sink. Genuine enthusiasm that makes viewers want to add it to their list.
A satisfying before-and-after showing how a quick trip to Marshall's — and a great eye for vintage, mix-and-match finds — can completely transform a cluttered kitchen corner without breaking the bank.
An authentic testimonial for a beloved brand — sharing how the right serveware turns homemade bakes into a full moment. Personal, warm, and built to inspire.
A stand mixer demo baked into a full recipe walkthrough. Shows the product in real use, communicates ease, and ends with a genuinely beautiful result viewers want to try.
A compelling before-and-after about a simple tool swap that genuinely improved the result. Direct, specific, and speaks right to home bakers who want better outcomes without the fuss.
Swapping oil-laden refried beans for clean, additive-free organic black beans — same comfort food satisfaction, none of the heaviness. A relatable healthy swap that actually tastes like an upgrade.
Have a baking ingredient, kitchen tool, cookware line, or home entertaining product you'd like featured? Book a quick call and let's see if we're a fit.
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